CLIENTS: TAP Portugal Romania, Madeira Tourism Office. DATE OF RELEASE: June 2013-October 2013. OBJECTIVE: Madeira Delight (Desfătare în Madeira) promoted Madeira as a full year touristic destination. DESCRIPTION: Stories and TV mentions. MEDIA CHANNELS: Caia.ro, Reader’s Digest Romania, Realitatea TV, Smartwoman.hotnews.ro. SAMPLE STORIES: Desfătare-n Madeira: Reid’s Palace (Caia.ro) Politica de Madeira (Reader’s Digest). AUTHOR: Ana-Maria Caia.
CLIENT: Tap Portugal Romania. RELEASE DATE: June 2013-September 2013. OBJECTIVE: Promoting the Cape Verde as a travel destination for Romanian audience, positioning TAP Portugal as an airline offering exotic destinations at affordable prices. DESCRIPTION: Songs and Beaches (Muzici și plaje) is a series of sponsored stories about Cape Verde and its most important cultural export, Cesaria Evora’s music. […]