CLIENT: Paravion.ro. RELEASE DATE: April-June 2014. OBJECTIVE: Promoting the Hotels Paravion.ro section. DESCRIPTION: A series of five stories about their funny adventures with beds in various hotels, written by Romanian travel & lifestyle bloggers, launching a contest for readers to describe similar experiences (text, pictures, video). The award consisted of a trip for two to Amsterdam. The competitors’ […]
KidZania Stories – a children park theme in Portugal
CLIENT: KidZania Portugal. DATE OF RELEASE: November 2013-January 2014. OBJECTIVE: Promoting the KidZania theme park as an alternative to Disneyland France or Port Adventura Barcelona. KidZania is an educational theme park, offering children the opportunity to experience grown-up jobs. DESCRIPTION: A series of stories narrating the experiences of a child in the theme park. A contest called […]
Songs and Beaches, Cape Verde for TAP Portugal
CLIENT: Tap Portugal Romania. RELEASE DATE: June 2013-September 2013. OBJECTIVE: Promoting the Cape Verde as a travel destination for Romanian audience, positioning TAP Portugal as an airline offering exotic destinations at affordable prices. DESCRIPTION: Songs and Beaches (Muzici și plaje) is a series of sponsored stories about Cape Verde and its most important cultural export, Cesaria Evora’s music. […]
The Perfect Combination, a writing contest for Paravion
CLIENT: Paravion.ro. DATE OF RELEASE: June-August 2013. OBJECTIVE: Promoting and explaining One Way Combinable Fares, a search feature launched on the www.paravion.ro OTA site. DESCRIPTION: A series of stories about “perfect combinations among attractions and activities in the European cities” and a contest enticing the audience to create their own “perfect combinations” following the examples in the stories. The […]