CLIENT: Paravion.ro. RELEASE DATE: April-June 2014. OBJECTIVE: Promoting the Hotels Paravion.ro section. DESCRIPTION: A series of five stories about their funny adventures with beds in various hotels, written by Romanian travel & lifestyle bloggers, launching a contest for readers to describe similar experiences (text, pictures, video). The award consisted of a trip for two to Amsterdam. The competitors’ […]
The Perfect Combination, a writing contest for Paravion
CLIENT: Paravion.ro. DATE OF RELEASE: June-August 2013. OBJECTIVE: Promoting and explaining One Way Combinable Fares, a search feature launched on the www.paravion.ro OTA site. DESCRIPTION: A series of stories about “perfect combinations among attractions and activities in the European cities” and a contest enticing the audience to create their own “perfect combinations” following the examples in the stories. The […]