CLIENT: Tap Portugal Romania. RELEASE DATE: June 2013-September 2013. OBJECTIVE: Promoting the Cape Verde as a travel destination for Romanian audience, positioning TAP Portugal as an airline offering exotic destinations at affordable prices. DESCRIPTION: Songs and Beaches (Muzici și plaje) is a series of sponsored stories about Cape Verde and its most important cultural export, Cesaria Evora’s music. […]
The Perfect Combination, a writing contest for Paravion
CLIENT: Paravion.ro. DATE OF RELEASE: June-August 2013. OBJECTIVE: Promoting and explaining One Way Combinable Fares, a search feature launched on the www.paravion.ro OTA site. DESCRIPTION: A series of stories about “perfect combinations among attractions and activities in the European cities” and a contest enticing the audience to create their own “perfect combinations” following the examples in the stories. The […]