CLIENTS: Cyprus Tourism Organization, Knossos Travel. DATE: August-November 2014. OBJECTIVES: Promoting Cyprus as a full year destination for Romanians. DESCRIPTION: A series of stories about Cyprus and its unique selling proposition in terms of offers, compared to the main competing destinations, Turkey and Greece. Narrative features focused on people, culture, cuisine, things other than plain tourism. MEDIA CHANNELS: Caia.ro, Esquire, […]
CLIENT: Comanescu/BrandedCont.net. DATE: 2014-2017. OBJECTIVES: building a business brand perception around a blog. DESCRIPTION: The third version of Comanescu.ro, a site launched in the autumn of 2006, added portfolio items and testimonials from customers in order to provide brand awareness and customers for the author’s company. We started from a minimalist, flat design idea which was innovative in […]
CLIENT: Paravion.ro. RELEASE DATE: April-June 2014. OBJECTIVE: Promoting the Hotels Paravion.ro section. DESCRIPTION: A series of five stories about their funny adventures with beds in various hotels, written by Romanian travel & lifestyle bloggers, launching a contest for readers to describe similar experiences (text, pictures, video). The award consisted of a trip for two to Amsterdam. The competitors’ […]
CLIENT: KidZania Portugal. DATE OF RELEASE: November 2013-January 2014. OBJECTIVE: Promoting the KidZania theme park as an alternative to Disneyland France or Port Adventura Barcelona. KidZania is an educational theme park, offering children the opportunity to experience grown-up jobs. DESCRIPTION: A series of stories narrating the experiences of a child in the theme park. A contest called […]
CLIENTS: TAP Portugal Romania, Madeira Tourism Office. DATE OF RELEASE: June 2013-October 2013. OBJECTIVE: Madeira Delight (Desfătare în Madeira) promoted Madeira as a full year touristic destination. DESCRIPTION: Stories and TV mentions. MEDIA CHANNELS: Caia.ro, Reader’s Digest Romania, Realitatea TV, Smartwoman.hotnews.ro. SAMPLE STORIES: Desfătare-n Madeira: Reid’s Palace (Caia.ro) Politica de Madeira (Reader’s Digest). AUTHOR: Ana-Maria Caia.