RELEASE DATE: 2017.
TECHNICAL DATA: site.
OBJECTIVE: redesigning a WordPress site, with focus on usability, responsive design and legibility. Also, implementing a new display ad insertion solution, flexible but based on standard banner sizes and positioning.
We’ve started from the premise that for an unaffiliated site article pages are the most important, because they drive most of the traffic from social networks. We were glad our customer immediately adopted this philosophy, so in the next step we’ve based our design on the Evoke theme, which allows clean, minimalist article pages, with optimal body text width and state of the art typography. Headlines were shortened, subtitles were added and there is a strong emphasis on the visuals included in the stories.
We’ve simplified the home page, which is conceived more as a beautiful showcase than a complex navigation aid, starting from the premise that the clickrate of most menus and various content areas is small anyway. We’ve also provided Clujulcultural.ro with a solid SEO component. Last but not least, we’ve reduced the number of plugins from 36 (!) to 6.
Throughout, we’ve used the mobile-first/responsive philosophy mandatory in 2017.
THE TEAM: Iulian Comanescu (project manager), Cristina Dumitru (Web Design).