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Darvari.industries: when black and white is legitimate

28/02/2016

CLIENT: Darvari Industries/Industrial Montaj Group.

RELEASE DATE: 2016.

OBJECTIVE: Darvari Industries online presence.

DESCRIPTION: a part of a complex rebranding project, which included the transformation of Industrial Montaj Group in Darvari Industries, with a new logo, slogan, presenation movie, ID kit etc.

We’ve started from the idea of Darvari being an actual manufacturer of tanks and other various steel structures, and also a personal company, founded and led by Eugen Prundeanu – an identity close to the great interwar metalworks producers. Interpreting the company’s specific in a black and white visual key was legitimate and natural. We’ve used Leica photo equipment for supplemental visual refinement.

THE TEAM: Iulian Comanescu and Dorothea Ionescu (project managers), Florin Dumitrescu (copywriter), Mihai Alexandru (art director), Florin Costache (photographer), Cristina Dumitru (developer).

Filed Under: Facebook & Sites, Portfolio Tagged With: Darvari Industries

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