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Promoting a seafood restaurant with attractive content and beautiful photography

07/05/2015

CLIENT: Octopus Seafood Restaurant/Interfrigo.

DATE: 2015-2016.

OBJECTIVES: Promoting the Octopus Seafood Restaurant and its offers. Booking facilities & Contact.

DESCRIPTION:  The online part of our Octopus project, also consisting of print materials, Media Relations and Celebrity Endorsement. Both the Facebook page and the site had a strong emphasis on content. We’ve achieved reach as high as 4-5,000 views (200% of the likes) on the Facebook page based solely on the quality and virality of our content, with an almost zero promotion budget, while the site included a news section, bringing visitors to the Octopus offers by means of the attractive stories published. Finely decorated dishes were the opportunity for exquisite food photography.

MEDIA CHANNELS: www.octopus.restaurant, www.facebook.com/octopus.restaurant.

ARCHIVED site.

RESULTS: Over 17,000 unique clients and 23,000 page displays on Octopus Restaurant, between August 2015 and November 2016. Over 2,500 organic page likes on Fb.com/Cipru.info, with posts reach as high as 150-200% of the total page likes.

AUTHORS: Iulian Comanescu, Cristina Dumitru (writers), Cristina Dumitru (site programming), Denis Jardan (photography).

Site pages

Facebook posts

Location and Seafood Photos

Filed Under: Facebook & Sites, Portfolio Tagged With: Octopus, restaurant, seafood

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