CLIENT: Octopus Seafood Restaurant/Interfrigo.
OBJECTIVES: Promoting the Octopus Seafood Restaurant and its offers. Booking facilities & Contact.
DESCRIPTION: The online part of our Octopus project, also consisting of print materials, Media Relations and Celebrity Endorsement. Both the Facebook page and the site had a strong emphasis on content. We’ve achieved reach as high as 4-5,000 views (200% of the likes) on the Facebook page based solely on the quality and virality of our content, with an almost zero promotion budget, while the site included a news section, bringing visitors to the Octopus offers by means of the attractive stories published. Finely decorated dishes were the opportunity for exquisite food photography.
MEDIA CHANNELS: www.octopus.restaurant, www.facebook.com/octopus.restaurant.
RESULTS: Over 17,000 unique clients and 23,000 page displays on Octopus Restaurant, between August 2015 and November 2016. Over 2,500 organic page likes on Fb.com/Cipru.info, with posts reach as high as 150-200% of the total page likes.
AUTHORS: Iulian Comanescu, Cristina Dumitru (writers), Cristina Dumitru (site programming), Denis Jardan (photography).