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The Lego Movie as Branded Content

13/01/2015

The producers of The Lego Movie partnered with Lego in order to produce the feature film. Lego’s main concern was not to endorse the movie as a huge, 90-minutes commercial. Among the restrictions imposed by the brand was lego characters not kissing. Lego was involved in the production as a specialist, by helping design characters. The Fast Company, who published a story about it, doesn’t give any financial details about the partnership.

And here’s The Lego Movie trailer:

Filed Under: Case Studies Tagged With: Lego, The Lego Movie

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