OBJECTIVES: building a business brand perception around a blog.
DESCRIPTION: The third version of Comanescu.ro, a site launched in the autumn of 2006, added portfolio items and testimonials from customers in order to provide brand awareness and customers for the author’s company. We started from a minimalist, flat design idea which was innovative in 2014, but it became pervasive several years later.
RESULTS: Over 301,000 unique visitors and over 648,000 page displays between July 2014 and July 2017. The home page, which included testimonials and portfolio links, had more than 30,000 unique visitors and more than 68,000 page views. The Portfolio section attracted over 3,400 unique visitors and more than 8,400 page views.
AUTHORS: Cristina Dumitru (web design).