RELEASE DATE: April-June 2014.
OBJECTIVE: Promoting the Hotels Paravion.ro section.
DESCRIPTION: A series of five stories about their funny adventures with beds in various hotels, written by Romanian travel & lifestyle bloggers, launching a contest for readers to describe similar experiences (text, pictures, video). The award consisted of a trip for two to Amsterdam. The competitors’ stories were published on the blogs included in the campaign and the Paravion.ro blog.
MEDIA CHANNELS: Caia.ro, Blog.Paravion.ro.
AUTHORS: Ana-Maria Caia (also concept & campaign management), Andrei Ciurcanu (winner), over 100 participants.