CLIENT: KidZania Portugal.
DATE OF RELEASE: November 2013-January 2014.
OBJECTIVE: Promoting the KidZania theme park as an alternative to Disneyland France or Port Adventura Barcelona. KidZania is an educational theme park, offering children the opportunity to experience grown-up jobs.
DESCRIPTION: A series of stories narrating the experiences of a child in the theme park. A contest called “What I will be when I grow up”, which generated over 50 good quality stories. The award consisted of a Lisbon-KidZania trip for a pair of adults and a child.
MEDIA CHANNELS: Caia.ro.
AUTHOR: Ana-Maria Caia.