CLIENT: Tap Portugal Romania.
RELEASE DATE: June 2013-September 2013.
OBJECTIVE: Promoting the Cape Verde as a travel destination for Romanian audience, positioning TAP Portugal as an airline offering exotic destinations at affordable prices.
DESCRIPTION: Songs and Beaches (Muzici și plaje) is a series of sponsored stories about Cape Verde and its most important cultural export, Cesaria Evora’s music. The series includes a story about the singer which was included in the final selection of the Superscrieri writing contest.
MEDIA CHANNELS: Caia.ro, Cațavencii, Esquire România, Smartwoman.hotnews.ro.
- Capul verde, muzici și plaje: Copiii (Caia.ro)
- Cum n-am vrut să mă fac Penelopa de Capul verde (Cațavencii)
- Cesaria Evora: Tropice melancolice (Esquire)
- Insula Sal (Smartwoman.HotNews.ro).
AUTHOR: Ana-Maria Caia.