DATE OF RELEASE: June-August 2013.
OBJECTIVE: Promoting and explaining One Way Combinable Fares, a search feature launched on the www.paravion.ro OTA site.
DESCRIPTION: A series of stories about “perfect combinations among attractions and activities in the European cities” and a contest enticing the audience to create their own “perfect combinations” following the examples in the stories. The contest generated 150 stories, among which 80 good quality, many of them published on Paravion blog.
MEDIA CHANNELS: Caia.ro.
AUTHORS: Ana-Maria Caia, Lina Vdovîi (winner of the contest), other 150 participants.