CLIENT: Procter & Gamble Romania/Fairy.
RELEASE DATE: September 2012-January 2013.
GENRE: Travel cooking, online video show.
TECHNICAL DATA: 30 episodes X cca. 5 minutes.
LOCATIONS: Thailand, Vietnam.
OBJECTIVE: Online promotion of the Fairy brand, as a declination of the “pass the plate” P&G global concept.
DESCRIPTION: The World on a Plate (Lumea într-o farfurie) is a 30 episodes Web series, presented by Răzvan Marc, a well-known Romanian TV host. Stories about the Vietnamese & Thai cuisine. The series was presented on Fairy Romania’s Facebook account and on YouTube.
TEAM: Ana-Maria Caia (producer, writer), Răzvan Marc (presenter), Andrei Gorgan (DoP, video editor).