CLIENT: Darvari Industries/Industrial Montaj Group.
RELEASE DATE: 2016.
OBJECTIVE: Darvari Industries online presence.
DESCRIPTION: a part of a complex rebranding project, which included the transformation of Industrial Montaj Group in Darvari Industries, with a new logo, slogan, presenation movie, ID kit etc.
We’ve started from the idea of Darvari being an actual manufacturer of tanks and other various steel structures, and also a personal company, founded and led by Eugen Prundeanu – an identity close to the great interwar metalworks producers. Interpreting the company’s specific in a black and white visual key was legitimate and natural. We’ve used Leica photo equipment for supplemental visual refinement.
THE TEAM: Iulian Comanescu and Dorothea Ionescu (project managers), Florin Dumitrescu (copywriter), Mihai Alexandru (art director), Florin Costache (photographer), Cristina Dumitru (developer).